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Why are my emails going to spam?

Does the email you are sending contain any links including in the signature?  Links can trigger spam filters.  Please remove the links and try to resend the message.  

Next, check that you have valid SPF, DKIM and DMARC records in place by entering your domain in the check MX field here. 

  • SPF (Sender Policy Framework)
    • Spammers may send emails that appear to come from your domain, by forging the From field; this is called spoofing. By adding a Sender Policy Framework (SPF) record to your domain host, your recipients can identify which mail servers can send emails from your domain. The SPF record tells the mail server of the person you’re sending email to that your email comes from your domain, and is not spam.
  • DKIM (Domain Keys Identified Mail)

    • Use the DomainKeys Identified Mail (DKIM) standard to help prevent spoofing on outgoing messages sent from your domain.

      Email spoofing is when email content is changed to make the message appear from someone or somewhere other than the actual source. Spoofing is a common unauthorized use of email, so some email servers require DKIM to prevent email spoofing.

      DKIM adds an encrypted signature to the header of all outgoing messages. Email servers that get signed messages use DKIM to decrypt the message header,  and verify the message was not changed after it was sent. 

  • DMARC (Domain-based Message Authentication, Reporting, and Conformance)

    • Spammers can forge the "From" address on email messages to make messages appear to come from someone in your domain. If spammers use your domain to send spam or junk email, your domain quality can be negatively affected. Users who get the forged emails can mark them as spam or junk, and this can impact valid messages sent from your domain.

      Gmail supports Domain-based Message Authentication, Reporting, and Conformance (DMARC) as a way to prevent this type of spam. Use DMARC to define how Gmail handles messages that appear to be sent from your domain but that are actually spam.

      Your users don't have to do anything because Gmail does the DMARC check.

      Learn more about DMARC.

Set up Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) before you set up DMARC:
DMARC uses SPF and DKIM to verify that messages are authentic. Messages that do not pass SPF or DKIM trigger your DMARC policy.